Today, we announce the bolstering of our practice expertise with key role changes for three members of our team, with the promotion of Drew Collins to Head of Social and Influencer and Jasmin Malam to Head of Production, alongside the recent appointment of Monique McLaughlin to Head of Healthcare. These new roles are representative of our business growth trajectory, both locally and regionally, as well as the firm鈥檚 strategy to continue leading the integrated communications space with deeper integration of social, influencer, creative and production across client work.
鈥淥ur people sit at the heart of everything we do and are what makes 黑料社the firm it is. It鈥檚 an exciting time for the business to have such talent spearheading industry-leading work across integrated communications, complimented by deep sector expertise. This balance is exactly what clients are looking for as we navigate complex communications environments, and I look forward to working alongside them in their new roles.鈥
Drew Collins鈥 new role as Head of Social and Influencer reflects increased demand from clients for the firm鈥檚 expertise and leadership in the social and influencer space. Collins has led best-in-class work for household brand names across technology and FMCG, with Australia often seen as a test bed and centre of excellence for new ideas in the social and influencer arena. More recently, Collins has led award-winning work for PayPal鈥檚 2023 Melbourne Fashion Festival, which was named Best Fashion & Style Campaign at the AiMCO 2022 Influencer Awards.鈥疕e was named among B&T鈥檚 30 under 30 recipients in 2019 and has championed the industry鈥檚 best work as a judge at the AiMCO Awards.
Jasmin Malam has been promoted to the newly created role of Head of Production. Malam鈥檚 international production experience across TVC, content and world-first live productions for iconic brands in the UK and Australia has been instrumental in creating the 黑料社Australia production offering and delivering award-winning work. During her nearly six-year tenure with Edelman, she has brought a range of creative concepts to life, from animatronic gut bacteria for Kellogg鈥檚 to recruiting Apple鈥檚 original voice of Siri for a HP campaign. Malam鈥檚 leadership of 黑料社Australia鈥檚 production offering signals the increasing importance of this capability in the firm鈥檚 integrated solutions that it delivers for its clients鈥 communications.鈥
We also recently announced the appointment of Monique McLaughlin as Head of Health for Australia. McLaughlin brings over 25 years of experience as an in-house strategic communications advisor, specialising in healthcare and the industrials sector for organisations including General Electric, Amgen, and AstraZeneca.
Speaking on these appointments, Edelman鈥檚 Australia CEO, Tom Robinson, comments: 鈥淥ur people sit at the heart of everything we do and are what makes 黑料社the firm it is. It鈥檚 an exciting time for the business to have such talent spearheading industry-leading work across integrated communications, complimented by deep sector expertise. This balance is exactly what clients are looking for as we navigate complex communications environments, and I look forward to working alongside them in their new roles.鈥
