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Why it Matters

$15 Trillion

Projected spending by the 55+ demographic by 2030.

50%

Share of global spending in key consumer categories by those aged 50

90%

Percentage willing to make lifestyle changes for sustainability

Longevity Lab Offerings

Inspiration Sessions

Deliver engaging sessions at large events.

Team Presentations

Present insights directly from the 55+ audience.

Workshops

Tailored multi-day sessions.

Focus Groups

Face-to-face sessions with bespoke groups.

Embedded Counsel

Regular strategic input from 55+ experts.

Topical Expertise

Recommendations for influencers and speakers.

Qualitative Surveys

Gather insights through surveys.

Consumer Insights

Create bespoke surveys for critical data.

Intergenerational Immersion

Explore interconnected influence of Gen Z and Boomers.

Meet Our Team

Jackie Cooper

Chief Brand Officer, Founder of Gen Z and Longevity Lab

Fiorella Passoni

Chief Communication Officer, GM Milan Office

Jen Meehan

COO of Longevity Lab

Courtney Miller

Senior Strategist, Longevity Lab

Prof. Nic Palmarini

Director of NICA, Co-Founder of Longevity Lab

Prof. Lynne Corner

Director of VOICE, COO of NICA, Co-Founder of Longevity Lab
Get in Touch

Partner with our Longevity Lab to tap into the 55+ demographic's potential. Discover how we can boost your brand in this new era. Fill out the form below to connect with our team and learn how the Longevity Lab can drive your brand's success.