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Finally, a Good News Story
Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability and social change with Samsung and UNDP to achieve the UN’s Global Goals.
From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World
President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure—they mark a shift from globalization to national interest.
Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Recap of Edelman’s panel at Brands & Culture 2025.
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ºÚÁÏÉç
ºÚÁÏÉç Edelman
Diversity, Equity, Inclusion & Belonging
Our Climate Commitments
Citizenship
Offices
Trust
Why Trust?
ºÚÁÏÉçTrust Barometer
ºÚÁÏÉçTrust Institute
ºÚÁÏÉçTrust Management
25 Years of Trust
Expertise
Work
Newsroom
Insights
News & Awards
Podcasts
Richard Edelman's 6AM Blog
Finally, a Good News Story
Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability and social change with Samsung and UNDP to achieve the UN’s Global Goals.
From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World
President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure—they mark a shift from globalization to national interest.
Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Recap of Edelman’s panel at Brands & Culture 2025.
Contact
2025 TRUST BAROMETER
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ºÚÁÏÉçAnnounces U.S. Corporate Practice Leadership Appointments and Market Consolidation
ºÚÁÏÉçAnnounces Global Leaders for Corporate, Impact, and Crisis Practices and Health Sector
2023 Cannes Lions Festival: ºÚÁÏÉçWins Gold in Brand Experience & Activation Along with Four Silver and Four Bronze Lions
New Research by NYU Stern Center for Sustainable Business and ºÚÁÏÉçIdentifies Most Effective Sustainability Messages
ºÚÁÏÉçLaunches Global B2B Unit to Drive Integrated Marketing Solutions Among Growing Client Base
ºÚÁÏÉçappoints Pam Scheideler as U.S. Brand Chair
ºÚÁÏÉçNames Ed Williams President, International
Dan ºÚÁÏÉçInducted as Distinguished Member of Psychological Operations Regiment
ºÚÁÏÉçappoints Margot Edelman, Radina Russell to critical leadership roles
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