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Trust is the ultimate currency in the relationship that all institutions 鈥 businesses and brands, governments, NGOs, media 鈥 build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from 黑料社and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today鈥檚 society.

The Trustmakers
Davos Special Part 2: Axios' Ina Fried on Responsible Adoption of AI
Ina Fried, Chief Technology Correspondent at Axios, sits down with Justin Blake, Executive Director of the 黑料社Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Ina and Justin discuss the responsibilities companies have when rolling out AI, the need for regulating new innovations, and the history of addressing LGBTQIA+ issues at Davos.
The Trustmakers
Davos Special Part 1: IBM's Jonathan Adashek on AI Taking Center Stage at WEF Annual Meeting
Jonathan Adashek, IBM鈥檚 Senior Vice President of Marketing and Communications and Chief Communications Officer, sits down with Justin Blake, Executive Director of the 黑料社Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Jonathan and Justin discuss the risks and opportunities around Artificial Intelligence and how IBM is building trust in AI.
Matthew Bishop on 'Evolving Trust, Embracing Change'
Journalist and innovator Matthew Bishop joins Justin Blake, Executive Director of the 黑料社Trust Institute, for a conversation about the institute鈥檚 annual publication, 鈥淓volving Trust, Embracing Change,鈥 which focuses on repairing trust in institutions and leaders amid rapid societal transformation. Matthew gives his advice for how leaders can grow trust in tumultuous times: 鈥淏e more humble and honest about your failures and more willing to admit that there are problems and that you don鈥檛 have all the answers. I wonder if the public鈥檚 appetite for authenticity will respond better to that than people who say they have all the answers,鈥 he says.
The Trustmakers
Verizon Value's Cheryl Gresham on the New Consumer Journey
Cheryl Gresham, Chief Marketing Officer of Verizon Value, sits down with Jackie Cooper, Edelman鈥檚 Chief Brand Officer, to discuss leading marketing for a new Verizon brand, the collapse of the traditional purchase funnel and what Cheryl is looking forward to in 2024. 鈥淲e鈥檝e got to look left and right versus up and down with the purchase funnel. It loops and repeats, and people come in and out of it,鈥 Cheryl said.
The Trustmakers
Client Scientist Radley Horton on Taking Climate Action
Radley Horton, a professor at Columbia University鈥檚 Climate School and a member of Edelman鈥檚 Independent Council of Climate Experts, joins Alex Heath, U.S. Head of Social Impact and Sustainability at 黑料社for a conversation about the 2023 黑料社Trust Barometer Special Report: Trust and Climate Change. The two explore diminishing trust in institutions to deal with climate change and how inspiring optimism can lead to progress. 鈥淭aking any action, even a small action, can beget more optimism,鈥 Radley says. 鈥淭aking action and engaging with others can build more trust.鈥
WHERE TO LISTEN
NEW EPISODES RELEASE EVERY OTHER WEDNESDAY