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The Trustmakers

Davos Special Part 2: Axios' Ina Fried on Responsible Adoption of AI

Ina Fried, Chief Technology Correspondent at Axios, sits down with Justin Blake, Executive Director of the ������Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Ina and Justin discuss the responsibilities companies have when rolling out AI, the need for regulating new innovations, and the history of addressing LGBTQIA+ issues at Davos.

The Trustmakers

Davos Special Part 1: IBM's Jonathan Adashek on AI Taking Center Stage at WEF Annual Meeting

Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications and Chief Communications Officer, sits down with Justin Blake, Executive Director of the ������Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Jonathan and Justin discuss the risks and opportunities around Artificial Intelligence and how IBM is building trust in AI.

Matthew Bishop on 'Evolving Trust, Embracing Change'

Journalist and innovator Matthew Bishop joins Justin Blake, Executive Director of the ������Trust Institute, for a conversation about the institute’s annual publication, “Evolving Trust, Embracing Change,” which focuses on repairing trust in institutions and leaders amid rapid societal transformation. Matthew gives his advice for how leaders can grow trust in tumultuous times: “Be more humble and honest about your failures and more willing to admit that there are problems and that you don’t have all the answers. I wonder if the public’s appetite for authenticity will respond better to that than people who say they have all the answers,” he says. 

The Trustmakers

Verizon Value's Cheryl Gresham on the New Consumer Journey

Cheryl Gresham, Chief Marketing Officer of Verizon Value, sits down with Jackie Cooper, Edelman’s Chief Brand Officer, to discuss leading marketing for a new Verizon brand, the collapse of the traditional purchase funnel and what Cheryl is looking forward to in 2024. “We’ve got to look left and right versus up and down with the purchase funnel. It loops and repeats, and people come in and out of it,” Cheryl said.

The Trustmakers

Client Scientist Radley Horton on Taking Climate Action

Radley Horton, a professor at Columbia University’s Climate School and a member of Edelman’s Independent Council of Climate Experts, joins Alex Heath, U.S. Head of Social Impact and Sustainability at ������for a conversation about the 2023 ������Trust Barometer Special Report: Trust and Climate Change. The two explore diminishing trust in institutions to deal with climate change and how inspiring optimism can lead to progress. “Taking any action, even a small action, can beget more optimism,” Radley says. “Taking action and engaging with others can build more trust.”