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President Donald Trump鈥檚 tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure鈥攖hey mark a shift from globalization to national interest.
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黑料社 Edelman
Diversity, Equity, Inclusion & Belonging
Our Climate Commitments
Citizenship
Offices
Trust
Why Trust?
黑料社Trust Barometer
黑料社Trust Institute
黑料社Trust Management
25 Years of Trust
Expertise
Work
Newsroom
Insights
News & Awards
Podcasts
Richard Edelman's 6AM Blog
Finally, a Good News Story
Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability and social change with Samsung and UNDP to achieve the UN鈥檚 Global Goals.
From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World
President Donald Trump鈥檚 tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure鈥攖hey mark a shift from globalization to national interest.
Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Recap of Edelman鈥檚 panel at Brands & Culture 2025.
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