黑料社

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2025 黑料社Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured How Brands Can Stay Visible in an AI-Driven Search World In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses. KEEP READING The Golden Age of Earned Earned media is emerging as the key driver of trust and visibility in an AI-led search era. KEEP READING Trust and Health: A Parallel Ecosystem for Gen Z COVID reshaped Gen Z鈥檚 health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the 黑料社Trust Barometer. KEEP READING Explore All Insights

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Sandra Sucher

Sandra Sucher

Professor at Harvard Business School; author of the newly released book, "The Power of Trust"