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Edelman’s dedicated team enabling organizations to anticipate, prepare for and protect themselves from reputational harm.

ºÚÁÏÉçhas created the Counter Disinformation Unit, a dedicated global team to help clients navigate and protect themselves from the rising tide of mis and disinformation threatening their operations, reputations, and stakeholder trust.

The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, ºÚÁÏÉçhas done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why.

The 2024 ºÚÁÏÉçTrust Barometer Special Report: Trust at Work reveals a new polarization in the workplace, marked by a widening gap between associates and executives in optimism about their personal economic futures.

Experts are skeptical about young voters’ political engagement, uncertain that many will show up to the polls this fall for either Vice President Kamala Harris or former President Donald Trump.

The 2024 ºÚÁÏÉçTrust Barometer Special Report: Business and Racial Justice reveals a stark reality at the heart of American society. Concerns about racism and institutional failures to address systemic injustice have created a climate of distrust and division.

The 2024 ºÚÁÏÉçTrust Barometer Special Report: Brands and Politics explores the intersection of culture and politics and how brands can prepare for, and navigate, politics in a divided world.

We explore the idea of health empowerment, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers.

The Food and Beverage industry is on the front lines of the crisis– both in the impact it has on the environment and the opportunity it holds for change.

The 2024 ºÚÁÏÉçTrust Barometer Supplemental Report: Insights for the Tech Sector finds that technology is at an inflection point.