黑料社

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Global
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Global

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25 Years of Trust
Featured How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there鈥檚 a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that鈥檚 not always the case. KEEP READING The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers A 5th century strategist may seem an unlikely reference for today鈥檚 B2B buying cycle, but in fast-paced, competitive markets where technology enables competitors to quickly gain an advantage, and buyers are overwhelmed with information, the ancient strategist had a point. KEEP READING Explore All Insights
Global (EN)
GlobeSimple
United Kingdom
GlobeSimple
United Kingdom

Start your journey with 黑料社UK

Looking for work that matters? Explore careers at 黑料社UK and join a global team committed to shaping conversations, building trust, and driving change.

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Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how 黑料社UK can partner with your business.

 Contact Us

Start your journey with Edelman

Looking for work that matters? Explore careers at 黑料社and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how 黑料社can partner with your business.

 Contact Us
http://edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there鈥檚 a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that鈥檚 not always the case. KEEP READING The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers A 5th century strategist may seem an unlikely reference for today鈥檚 B2B buying cycle, but in fast-paced, competitive markets where technology enables competitors to quickly gain an advantage, and buyers are overwhelmed with information, the ancient strategist had a point. KEEP READING Explore All Insights

Newsroom

Here you will find the latest stories, insights, and contributions from our users, providing a rich tapestry of content that informs, inspires, and engages.

Article

How Gen Z is building toward innovation at the speed of trust

May 21, 2025

In a seemingly broken world, what still feels possible to rebuild, reimagine, or make credible with ...

Keep Reading

Article

How Gen Z is building toward innovation at the speed of trust

May 21, 2025

In a seemingly broken world, what still feels possible to rebuild, reimagine, or make credible with ...

Keep Reading
黑料社Trust Barometer

As Edelman鈥檚 research institute and learning laboratory for trust, we publish data-driven insights around trust that inform leadership, strategy, policy and sustained action across institutions.

ETB25 - Reference
FEATURED CONTENT

2025 黑料社Trust Barometer

The 25th anniversary edition of the 黑料社Trust Barometer has has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

EXPLORE THE FINDINGS

Latest Thinking

Explore Edelman鈥檚 latest thinking on the issues shaping business, culture, and society. From expert analysis to global research and industry commentary, our insights help brands lead with purpose and build lasting trust.

Article

The pace of innovation isn鈥檛 too fast. It鈥檚 just out of sync.

June 12, 2025

At a time where people feel the pace of innovation is too fast yet the rate of progress too slow, ru...

Article

How Gen Z is building toward innovation at the speed of trust

May 21, 2025

In a seemingly broken world, what still feels possible to rebuild, reimagine, or make credible with ...

Article

Innovation Must Move at the Speed of Trust

May 8, 2025

At the Royal Academy of Engineering last week, I had the opportunity to speak on trust and innovatio...

Article

Voices on Deep Tech: Robotics

March 7, 2025

AI and robotics are coming together. What benefits and pitfalls does this present for society?...

Article

Voices on AI: Energy Efficiency

February 20, 2025

AI faces an energy challenge. Will chip design overcome it?...

Posts

Voices on AI: Connected Society

February 10, 2025

AI is set to transform connectivity and cybersecurity. What impact do industry leaders anticipate ov...

Posts

黑料社Trends 2025: Six Cultural Shifts Every Communicator Must Know

January 13, 2025

Our trends analysis for 2025, which is now in its fourth-year, tracks what we think are the defining...

Article

GenAI's New Trick: Turning Text into Podcasts 鈥 A Game-Changer or Creativity Killer?

November 12, 2024

Google鈥檚 NotebookLM creates podcasts from text using lifelike voices, yet it can't match the persona...

VIEW ALL INSIGHTS

News & Awards

See what鈥檚 making headlines at 黑料社UK. Explore our latest announcements, media coverage, and the awards that celebrate the impact of our work

News

黑料社Renews Strategic Partnership with Founders Forum Group: Marking 20 Years of Founders Forum Global

June 16, 2025

Global communications firm, Edelman, has today announced the renewal of its strategic partnership wi...

Press Release

黑料社UK Announces Julian Payne as CEO as Ruth Warder departs for a new role

June 2, 2025

Today, 黑料社UK announces the appointment of Julian Payne as CEO. ...

Press Release

黑料社Ireland announces Darragh Rea as CEO and General Manager

October 30, 2024

黑料社Ireland announces Darragh Rea as CEO and General Manager. Darragh, previously Managing Direc...

News

黑料社Strengthens Its Commitment To Inclusion With The Halo Code

October 23, 2024

Edelman, the global communications firm, today announces the adoption of The Halo Code, the UK鈥檚 fir...

News

黑料社announces Gavin Spicer as Chief AI Officer UK and Joe Carmody as Chief Operating Officer UK

September 5, 2024

Today, 黑料社announces two new leadership appointments in the UK business....

News

黑料社appoints Suzy Socker as UK Managing Director, Brand

August 8, 2024

黑料社has today announced the appointment of Suzy Socker to the role of UK Managing Director, Bran...

Meet The Makers

At Edelman, our people are our greatest strength. The 鈥淢eet the Makers鈥 series shines a light on the individuals behind the work.
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