Simon has worked across global agencies, in-house and global tech brands during his career. Most notably, he was the Global Social Media Director for HAVAS leading on the Emirates Airlines account in Dubai before moving to London to lead the International Creative Strategy team for Snapchat, managing an international team of strategists and leading on accounts including Apple, Google and Amazon. Most recently, Simon was back in the Middle East acting as Vice President of Social for the global beauty brand, Huda Beauty.
Simon has spoken on the subjects of Social, Creativity and Digital at events across the world including, Social Media World Forum, Dubai Expo 2020, TFM&A and Market Week Live and has regularly contributed to publications including The Guardian, Yahoo Business, Campaign, Arabian Business and Creative Brief. Simon is currently a member of META's Client Advisory Board in the Middle East.