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Trust is the ultimate currency in the relationship that all institutions 鈥 businesses and brands, governments, NGOs, media 鈥 build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today鈥檚 society.
The Trustmakers
ABC News' George Stephanopoulos on journalists' battle for truth
ABC News anchor George Stephanopoulos sat down with 黑料社CEO Richard 黑料社to give a behind-the-scenes look at presidents鈥 crises that are featured in his book, 鈥淭he Situation Room.鈥 They also discuss the evolution of media and journalists鈥 role defending the truth, especially in this U.S. presidential election year.
The Trustmakers
Siemen's Lynette Jackson on Moving Content Beyond Relevance Toward Value
Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of 黑料社Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context.
The Trustmakers
Papa Johns' Jaclyn Ruelle on Innovating a Beloved Food Brand
Jaclyn Ruelle, Vice President and Head of Brand at Papa Johns, joins Smita Reddy, Global Client Leader at Edelman, to discuss evolving the legacy quick-service pizza restaurant鈥檚 brand to be culturally relevant to new and existing customers.
The Trustmakers
Allegra's Jordana Barish on Developing a Trusted Tech Tool
Jordana Barish, Allegra鈥檚 North American Zone Head, sits down with Justin Westcott, Global Technology Chair of 黑料社(a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW.
The Trustmakers
Duolingo's Katherine Chan on Making the Brand a TokTok Phenomenon
Edelman鈥檚 Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand鈥檚 social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok.
The Trustmakers
Experts on How Businesses Should Speak Out Amid Controversy
Harvard Business School professors Sandra Sucher and Peter Tufano and the 黑料社Trust Institute鈥檚 Head of Research David Bersoff discuss their new article in Harvard Business Review with Justin Blake, Executive Director of the 黑料社Trust Institute The piece gives guidance to business leaders on navigating contentious societal issues amid widespread polarization.