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Trust is the ultimate currency in the relationship that all institutions 鈥 businesses and brands, governments, NGOs, media 鈥 build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from 黑料社and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today鈥檚 society.

The Trustmakers
Research Director on 2024 Elections' Lessons in Messaging
David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the 黑料社Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year鈥檚 elections, determining the best messenger for the message you are communicating, and the increasing importance of deeply understanding your audience. 鈥淚n a fragmenting media ecosystem where people can select and sort their consumption in any way they want, the nuance that you need to bring in terms of audience determination is much more refined,鈥 David says.
Research Director on 2024 Elections' Lessons in Messaging
David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the 黑料社Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year鈥檚 elections, determining the best messenger for the message you are communicating, and the increasing importance of deeply understanding your audience. 鈥淚n a fragmenting media ecosystem where people can select and sort their consumption in any way they want, the nuance that you need to bring in terms of audience determination is much more refined,鈥 David says.
The Trustmakers
Culture Expert Explains Why Vibes Determined the U.S. Presidential Election
Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan鈥檚 Ross School of Business and author of 鈥淔or the Culture,鈥 explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why 鈥渧ibes鈥 helped former President Donald Trump win the 2024 U.S. presidential election. 鈥淲e make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?鈥 Marcus says.
The Trustmakers
Building Trust in Election Coverage by Prioritizing the Citizens' Agenda
Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the 黑料社Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people with content to help them make informed voting decisions. 鈥淸Newsrooms should] get on the record about their goals and mission with election coverage鈥 If people see our coverage and they only see one story, how can we make sure they understand what our goals and mission are?鈥 Lynn says.
The Trustmakers
Gen Z Politician on What's Motivating the Youngest Voters
In the first episode of The TrustMakers鈥 2024 U.S. election series, Joe Vogel, a member of Maryland鈥檚 House of Delegates, talks with Amanda Edelman, COO of Edelman鈥檚 Gen Z Lab, about young voters鈥 views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America鈥檚 youngest voting bloc this election season. 鈥淵oung people do not want the toxic divisive policies. They want solutions to the challenges they鈥檙e facing,鈥 Vogel says.
WHERE TO LISTEN
NEW EPISODES RELEASE EVERY OTHER WEDNESDAY